If you do nothing else in your business you better be Marketing it!
The First Duty of any Business Owner is:
Acquire New Customers, Clients or Patients, While at the Same Time Keeping Existing Customers, Clients & Patients Engaged & Purchasing More!
Do you remember being told that a square is always a rectangle, but a rectangle is not always a square?
Seems pretty simple by definition. But there are those who wonder about this and we’ll leave them to their musings.
Just as a square is always a rectangle, Marketing is Always Advertising but Advertising is NOT Always Marketing; just as a rectangle is not always a square!
Marketing is a verb and it connotates action. That is because TRUE Marketing always has a Call To Action!
Without the action nothing really happens. Oh, they may see your advertising, but it doesn’t really demand that the reader DO SOMETHING! And, until they DO SOMETHING your business will not accomplish the top goal of acquiring new customers, clients or patients & keep your existing clients, customers or patients engaged and purchasing more.
How Can You Address This Dilemma?
Well, you don’t have to bankrupt yourself.
Marketing can be expensive, but done right it costs you nothing!
How is that, you ask? Well, done right marketing should average around $3.00 return on every $1.00 spent. The operative term here is average. Sometimes you see $6.00/$1.00 spent and sometimes you only see $0.50/$1.00 spent.
That doesn’t mean you have lost money, it just means your message did not resonate well. You get some value out of every message you place in front of your target market, even if it’s only branding. Having said that, if you are spending marketing money in an attempt to build your brand you have got it backwards.
If you market your business with the main goal of making money and you are successful, the branding will come along with it. If you market your business with the goal of creating a brand odds are you’ll go broke!
So, how does one Market the business?
Well, check out what’s out there and be sure not to just follow the crowd. Lemmings do that and you know the results, they all ran off the cliff following the leader.
The important thing is that you DO Market your business and that when you decide what media/medium to use that your decision is an informed one.
Snap decisions can lead to missed opportunities or lost money. My recommendation is to investigate, ask questions and then decide.
At ATD Marketing we have a few structured programs and then we have custom programs that we create for individual businesses or groups of businesses. One of our beliefs is that by joining together small businesses can create a much more powerful program than on their own.
3 to 5 businesses or more can pool their money and get excellent results at a lower cost. That’s why we offer you our….
Attention Keeper Program
Click Here for more information on this program. If your business is within a 25 mi. radius of Danville, IL we can put your message in front of 360,000 pairs of eyes per year.
Your message on an Attention Keeper can be made interactive by using a QR Code that, when scanned, can lead to your web site, your Face Book page or we will create a mobile web page for you that can have pictures, videos, a coupon as a call to action and tap to call as well as links to your web site and/or face book page.
Your message on an Attention Keeper will be presented to a captive audience that has nowhere to go for about an hour and 20 min. of htat hour will be spent waiting for something to happen. It is during those 20 minutes we capture their Attention with colorful Attention Keepers.
Click Here to get more information.
We have a monthly Program available that targets people having a birthday.
We send out 1,000 11.25″ x 6″ card with 13 2.5″ x 2″ coupons from local businesses. These coupons are usable by anyone who brings it in and presents it.
We call them Sparkers as they are designed to Spark the Attention of the recipient.
They are a call to action with an offer to save money and receive a “Birthday Present”
These are especially good for restaurants, entertainment venues & businesses that cater well to groups. A Birthday party can bring 5-20 people into a business which can provide a pretty good day.
If you would be interested in participating in our Sparker Program just send me and e-mail and let’s talk
Interested in having your own Business or Possibly making money as a Consultant
with ATD Marketing?
The world is too big for
me to cover alone.
Try as I might, I just can’t reach out far enough to grow my business past the “All One Person Can Do” level. I need help! I can get that help in one of two ways.
First, I can bring on employees to do some of the work and free up some time in my schedule. The only place that might work is to train some one to run the printing press. But that isn’t where I need the help, yet.
Where I really need help is some one who can and will go out on the street and sell my Marketing programs and services.
When I am overwhelmed by that I can consider hiring for the other areas I would like to let some one else do.
I would even entertain the idea of a partnership if the right person were to ask. This is a scenario I have avoided for personal reasons, but would consider now.
Want to have your own business?
Second, I would be happy to help some one set up a sales business like mine in another area and print the Attention Keepers and/or the Sparkers for them.
Not a franchise per sé, but a small fee to get you up and running, then if you continue to use my printing services that fee would be refunded in discounts on printing costs.
If you have ever sold advertising/marketing services this could be a no brainer for you. Almost every community has at least one family restaurant that is locally owned and might consider placing Attention Keepers on their tables as a way to support other local businesses.
There are people having birthdays every day in every community. The Sparker Program is affordable and easy to explain.
I can produce whatever amount of these items you might need and if you can talk with business owners and show them how to relieve the pain of acquiring customers they will gladly pay you to do so.
Have you or do you operate a sales business
like Tupperware, Pampered Chef, etc.?
If so, being a consultant with ATD might fit right in with your current career. The system is pretty similar, talk to people, show them your program and close the sale.
Attention Keeper ads can be sold in as little as 15 min. And when the commission is $300 to $600 that works out to $1,200 to $2,400 per hour!
There are a minimum of 14 spaces on an Attention Keeper. If you sold them at the minimum commission of $300 per ad that would put $4,200 in your pocket. Our larger Attention Keepers have a minimum of 23 spaces. That would be $6,900 in your pocket and you wouldn’t have too do anything else but service the accounts for a year.
ATD will pay that for a person who can do the work successfully.
The Birthday Program is not quite as lucrative, but every little bit helps. Filling one of these up would put $300 in your pocket every month.
So, if you would like some sales work, let’s talk. I can produce the stuff I just can’t service the accounts of any more businesses.
e-mail me with your contact info and we’ll see if we can work together for each other’s bebfit.